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The Business of Fashion Designing, Manufacturing, and Marketing This heavily illustrated textbook focuses on the organization & operation of the fashion industry & how apparel is designed, manufactured, marketed & distributed. Includes structure of the U.S. textile & apparel industries, legal framework, ready-to-wear company organization & more. Explains the processes of design development, style selecting & marketing. Encompasses preproduction, production, sourcing, quality assurance, distribution & retailing. Captures the true dynamics of the fashion industry s many components


 
 

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