The Business of Fashion/Designing, Manufacturing, and Marketing

The Business of Fashion/Designing, Manufacturing, and Marketing
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Revised to keep up with the quickly evolving landscape of the fashion industry, the fifth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business. Updated discussions of technologies, corporate social responsibility, and sustainable practices are incorporated throughout the text. 

New to this Edition

- Features a new Chapter 2 Global Fashion Supply/Value Chain and expanded section on global sourcing in Chapter 11 Sourcing Decisions and Production Centers
- New chapter case studies give students a chance to think critically and apply the chapter concepts 
- Integrates corporate responsibility and sustainability throughout this edition
- Highlights the roles of emerging technologies from 3D technologies in fashion design to omnichannel technologies in fashion retail

 

Table of Contents

Preface 
Part 1: Organization of the Global Fashion Industries 
1. Historical Perspective of the Fashion Industry 
2. Global Fashion Supply/Value Chain
3. Business and Legal Framework of Companies in the Fashion Industries 
4. Global Materials Industry 
5. Fashion Brands: Company Organization 
Part 2: Creating and Marketing a Fashion Brand
6. Creating a Fashion Brand: Research 
7. Creating a Fashion Brand: Design Brief 
8. Design Development and Style Selection 
9. Marketing Fashion Brands 
Part 3: Production and Distribution of Fashion Brands 
10. Preproduction Processes 
11. Sourcing Decisions and Production Centers 
12. Production Processes 
13. Distribution and Retailing 
Glossary 
Photo Credits
Index


 

About The Authors

Leslie Davis Burns is President of Responsible Global Fashion LLC and Professor Emerita at Oregon State University, USA.
Kathy K. Mullet is Associate Professor at Oregon State University, USA.
Nancy O. Bryant is Professor Emerita at Oregon State University, USA.

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