Siede is the Chief – Forward - Thinker and Founder of In Style Exchange (ISE), an American Sustainable Manufacturing Hub for on shore product design, development and small run productions since 2006. In Style Exchange works with entrepreneurs on the development of innovative ideas. Her Dallas-based micro-factory offers end-to-end services from consulting, designs, 2D/3D prototypes to small batches Made-in-USA manufacturing. Siede believes a great product begins with a lean process. No prototypes should be ad-hoc, a well-defined set of executable steps results in cost efficient operation and quality deliveries. Siede loves solving product design challenges with the right kind of materials and her detailed-oriented method of execution. Her background in Science and Engineering creates the right development synergy to help her clients navigate the complexity of supply chain. Her current projects include consultancy for a EU country on Circular Economy, shape-swimwear for women, wearables and ViroBlock® fabric healthcare applications. Siede grew up in Hong Kong and Massachusetts, she holds a Bachelor of Science Degree from Northeastern University in Boston. Her career as a Software Engineer before she founded her business has helped her succeed in seamlessly mashing technology and apparel. She is a Program Advisor of the Apparel Development & Manufacturing Program at Texas Tech University, portfolio reviewer of local fashion programs, and she served 10-year on the Board at The Fashion Group of International of Dallas. She speaks frequently at startup weekends and on business podcasts with a focus on sustainability and technology in fashion. Her company’s portfolio includes contemporary women’s collections, wearables with computer sensors/apps, performance/athleisure, swimwear, patented high-compression and post-op recovery patient care products to modern bespoke men’s blazers, sustainable sourcing and eco-outerwear. ISE also partners with Santa Fe Biolabs and C2C Fashion Technology with unmatched capability to develop biotechnology, AR/XR and medical wearables.