Rachel is a sustainability business strategist, connecting product, process and sustainability within apparel. Over the last 10 years at prAna Living, a Southern California apparel brand rooted in sustainability, she has driven the implementation of bluesign certified products, helped to launch Fair Trade certified products and been an instrumental contributor to the company‚Äôs four year consecutive double digit growth. She is driven by innovative material technologies, optimizing circularity and the promotion of a work, life balance. Rachel serves as a connector between sustainability and a product creation team of designers, developers, tech and supply chain. Born and raised in Northern California and a graduate of FIDM, she is currently raising two young girls to be strong, independent thought leaders. 

Rachel K. Lincoln

Director of Sustainability at prAna Living