Mike Farid is a designer, expert product developer, and a pioneer in environmental sustainability and social responsibility.

In 1996 he founded NatureUSA, a premier apparel manufacturing company committed to using eco-friendly fibers & processes, fair labor & living wages, and creating domestic jobs by producing every piece right here in the United States. In 2005 Nature USA became America's first Fair Trade Certified company.

For over 20 years, in addition to starting his own brand called BGREEN, Mike has continued to collaborate and consult for some of the biggest brands and retailers in the world.

Mike Farid

Founder, CEO

Kathleen Talbot
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