Terance Coffee’s first job was a programming research position with CBS NETWORK. His market analysis and psychographic data compilation assignments would augur the rest of his eight and half years of professional work in events planning.
A year later, Terance joined Macy’s as their Regional Specialist Event Planner position. His coverage area included all of the east coast and Puerto Rico or 15 major markets and more than 100 stores. During one stretch, he was assigned the grand opening of five stores in five weeks in five different locations supervising the settling in of Nike, Tommy Hilfiger, Nautica, Sean John, DKNY and Kenneth Cole among others. He handled bookings for the likes of Vogue, Seventeen and IMG during that six-year stint. They all continue to rely on his consultation work for many of their east coast ventures and still do to this day.
In October 2004, he took his events planning aptitude from retail to broadcast, with similar success. He accepted the marketing and promotions position for radio power WRKS, 98.7 Kiss FM also in New York. He managed all on-air and street promotions.
In 2006 he has expanded events and promotions to include sales, effectively so, as he has now moved over to the highly reputable advertising firm, UniWorld Group Inc. as an Account Executive. He lead the events team at Coney Island USA. He plans their annual galas, opening night film festival party, Mermaid Ball (the official after party to the Mermaid Day Parade).
Currently he is an adjunct professor at Fashion Institute of Technology and the Laboratory Institute of Technology assisting young and aspiring fashion and events planners in their pursuit of careers in the, world of promotions. Between the two colleges he teaches-Event Marketing, Fashion Show Production, Event Planning I & Advance Event Design Concepts and Fashion Styling. He also the founder of TC Event Experience.
When he finds a moment away from harried collective, he enjoys time with family and friends, travel, fitness and acting. He is an active member of Kappa Alpha Psi Fraternity, Incorporated.
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