Fashion and Technology: A Guide to Materials and Applications

Technology has always impacted the practice of fashion design. Though fashion and technology have long intersected, recent developments in computation have enabled the adoption of new methods, tools, and approaches to design. From materials to new manufacturing processes of the industrial age, advancements in technology have driven forward our understanding of the aesthetics, style, and functionality of garments and accessories. Fashion and Technology provides a conceptual framework for how new technologies are used in fashion design and shows how they can be implemented into the design process.

List Price: $70.00
Price: $63.00
78.71 CAD 53.31 EUR 491.59 HKD
Apparel Production Management And The Technical Package

In today’s global apparel industry, garments that are designed domestically are often manufactured overseas. The technical package, a series of forms that define a garment’s specifications, is critical to ensuring that a particular style is executed correctly and in the most cost- and time-efficient manner possible. Apparel Production Management and the Technical Package presents the basics of production management and provides clear instructions for creating each component of a production package.

List Price: $85.00
Price: $76.50
95.58 CAD 64.73 EUR 596.93 HKD
The Fundamentals of Digital Fashion Marketing

The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces. 

List Price: $36.95
Price: $26.96
33.68 CAD 22.81 EUR 210.37 HKD
Social Media for Fashion Marketing

Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape. Bendoni (@BendoniStyle) also considers the psychological impact of being a hyper-connected consumer and the generational gaps in social media offer a clear picture of the changing narrative of storytelling, social confirmation, digital nesting and how to use data to shape a brand's online presence.

With practical and critical thinking activities to hone your skills into professional practice, this is the ultimate guide to social marketing, promotion, SEO, branding and communication. 

List Price: $47.95
Price: $32.60
40.73 CAD 27.59 EUR 254.38 HKD
Construction for Fashion Design

Construction is the foundation of fashion design; it takes passion and great skill to turn a two-dimensional drawing into a successful garment. 

Construction for Fashion Design guides readers through the process, teaching the theory, practical skills and techniques that they need to succeed. It leads readers through the essential stages of creating a garment, from pattern cutting and draping on the mannequin to sewing techniques and haberdashery.

List Price: $29.95
Price: $26.96
33.68 CAD 22.81 EUR 210.37 HKD
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