The Business of Fashion/Designing, Manufacturing, and Marketing

The Business of Fashion/Designing, Manufacturing, and Marketing
Product ID 301

The Business of Fashion/Designing, Manufacturing, and Marketing
4th Edition

This heavily illustrated textbook focuses on the organization and operation of the fashion industry and how apparel is designed, manufactured, marketed and distributed. Includes structure of the U.S. textile and apparel industries, legal framework, ready-to-wear company organization and more. Explains the processes of design development, style selecting and marketing. Encompasses preproduction, production, sourcing, quality assurance, distribution and retailing. Captures the true dynamics of the fashion industry?s many components.


  • Organization of the U.S. Textile and Apparel Industries
  • From Spinning Machine to Supply Chain Management
  • Business and Legal Framework of Textile and Apparel Companies
  • Structure of the U.S. Textile Industry
  • Ready-to-Wear: Company Organization
  • Creating and Marketing an Apparel Line
  • Creating a Line: Research
  • Creating a Line: Design
  • Design Development and Style Selection
  • Marketing an Apparel Line
  • Apparel Production and Distribution
  • Preproduction Processes
  • Sourcing Decisions and Production Centers
  • Production Processes and Quality Assurance
  • Distribution and Retailing
  • Organization and Operation of the Accessories and Home Fashions Industries
  • Accessories
  • Home Fashions


Price: $97.00
127.67 CAD 86.91 EUR 752.18 HKD
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