Additionally we discuss strategic pricing, strategic marketing, strategic buying, strategic planning and even strategic supply chain management. In 30 years of garment industry work, I have heard all these expressions countless times, and particularly more so in the last five to 10 years.
In all of this strategizing, we have created a cycle of fashion that is fast, price-driven, habit-forming and wasteful. We know this. That was our strategy—to speed it all up. And if we were to slow down, well, where in today’s computer-aided fashion production world that is sourcing, buying and planning so strategically would we slow down?
We have perfected the cycle with so many digital steps that just going slower doesn’t make sense. There is nothing strategic behind that. So, where, how and in what part of the cycle could we slow down? Well here’s a thought: How about we slow down in the fitting? In all this talk about strategy, why aren’t we talking about strategic fitting? We have an increasing number of consumers not finding clothing that fits. And what is the strategy behind that?
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You Waste 1.3 Billion Tons of Fabric. What are you Doing About It? 1 1.3 billion is indeed a very large number. I just want to put this in perspective: 150gr: Assume for a moment this is the weight of an average meter of fabric; 6667m: = Total number of meters per metric ton (1 ton = 1000kg); 8.67 Trillion = Number of meters wasted; 1216: =Average number of meters wasted by every person on the planet 2m Assumed average consumption per garment; 4.3 trillion = Number of garments wasted annually; 608 = Average number of garments wasted by every person on the planet. @$1 per meter, total fabric wasted = $867 billion = 50% of total U.S. GDP @$5 per garment, total garments wasted = $21.7 trillion = 129% of total U.S. GDP
35+ years of Apparel, Accessory and Jewelry Design, Sales and Marketing experience Starting a Fashion Biz, Sales, Marketing, Materials Sourcing, Jewelry Design, Trade Show Success.
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YOU HAVE AN IDEA FOR A NEW GARMENT, APPAREL CONCEPT, CLOTHING LINE OR PRODUCT THAT DOESN’T EXIST AT RETAIL.