Newly appointed GM and VP at icebreaker North America, Cameron Walker joined VF’s Strategy and Growth Platforms team three years ago as Vice President of New Models and Partnerships. With his team, he had focused on developing new purpose-led user-centric models such as The North Face Renewed, a collection of refurbished clothing remade to encourage conscious consumers in exploration. He also spent time managing partnerships within digital marketplaces and innovation. Prior to VF, Cameron was Director of Strategy and Partnerships at Google, within their Advanced Technology (ATAP) Group, and previous to Google, was the Director of Global Media Strategy and Operations at Twitter. Cameron holds an MBA from UCLA Anderson and a Bachelor of Commerce from the Haskayne School of Business, University of Calgary. He sits on the board of the Hunter Hub for Entrepreneurial Thinking at the University of Calgary and is an Associate/Startup Advisor within the Creative Destruction Lab. With icebreaker North America’s strategic direction towards a move to natural and a plastic-free goal, Cameron is the natural progressive poised to steer the brand into a refreshed era of conscious consumerism.