We are up to trend 3!
Trend 3- Biometrics and Bluetooth.
As our world becomes more populated, our world, too, grows more high-tech. Now is the time for companies to invest in technology and join forces with science to develop products with a technical competitive advantage.
Just as the medical field introduces more self-monitoring services, we need our product managers and designers to
put their focus on more biometric apparel. Garments can and will more-so measure heart rate, pulse, temperature, oxygen and hydration levels and more. Textiles and wearables will have reactive properties that are enabled with flexible fibers that are knitted or woven into the fabric to heat us, cool us, keep us alert, and even give us directions through their GPS and Web-enabled components. When polled last month almost 50% of males stated they would purchase apparel that monitors heart rate and hydration and charges their mobile devices. This is up 25% from the previous year. Therefore, as more customers seek these garments for fitness, work, and leisure,
the companies who enter this market early will have a competitive advantage like no other.
Chart: Thanks to www.lifestylemonitor.cottoninc